Gen Z wants purpose, equity, and growth. Here’s how to attract, engage, and retain the next generation of talent in 2025 and beyond.
Introduction
By 2030, Gen Z will make up a third of the workforce. But many companies are still confused by them. The truth? Gen Z isn’t “difficult” — they just expect more alignment between who they are and where they work.
Understand What Gen Z Wants
Gen Z professionals prioritize:
Purposeful work
Flexibility
Mental health resources
Inclusion
Leadership they trust
They don’t just want a paycheck — they want impact.
Upgrade Your Onboarding
Gen Z expects thoughtful, digital-first onboarding that builds connection fast:
Welcome videos or peer buddies
30-day goal planning
Early access to mentorship
Get it right from Day 1 to improve retention.
Invest in Culture, Not Just Perks
Snacks are nice — but values matter more. Your leadership culture, DEI efforts, and growth pathways will determine who stays.
Pro tip: Involve Gen Z voices in decision-making. They thrive when they feel heard.